You can find inspiration in everything. By Paul Smith

The cloth binding of the book is made from 35 different styles of printed fabrics, designed and printed by Paul Smith Ltd.
This book is presented in the polystyrene packaging and sealed…. you never knew which one you would get.
Designed by Alan Aboud, Art Director for Paul Smith for more than a decade, and with a slipcase designed by Jonathan Ive (famed designer of the iMac).This book is not just another a fashion book and it is most certainly not a catalogue of his suits and designs.It’s more an insight into Paul Smith's brain which has been cleverly arranged on these pages, original and often humorous thoughts and ideas which are perfectly displayed - not just on the back of a man or a woman, but in shop windows, in advertising campaigns, in toys, photographs, and souvenirs brought back from travels throughout the world that became the inspiration for the look of a season. Words and images crash together in striking contrast to reveal the passions and amusements of a designer committed to both modesty in his pursuits and stunning innovation.

‘This is one book whose cover does give a fair example of what to expect within: the unexpected’